浙大管院下周活动概览（2018.06.25-2018.07.01）

yang580230

“下周活动”
【活动一】市场营销学系学术讲座NO.16：营销与口碑传播中的语用学分析--量的描述影响对质的评价

2018/06/25时间：周一下午14:00-16:00

地点：浙大紫金港校区行政楼802会议室

主讲人：张一滋 , 加州大学河滨分校，助理教授

嘉宾简介：

Dr. Charles Zhang is an Assistant Professor of Marketing at UC Riverside. His research is primarily focused on the role of linguistics in numerical communication. Specifically, he investigates how the pragmatics in the framing of a quantity affects information recipients' judgment and, consequently, the outcome of marketing communication. Dr. Zhang graduated from Fudan University and earned his PhD from the University of Michigan.


讲座摘要：

Quantity modifiers (QMs), such as "almost," "only," and "as many as" convey whether the communicator considers a quantity as large or small. The present research documents a counter-normative consequence of using QMs: QMs that convey high (vs. low) subjective magnitudes also lead to more (vs. less) extreme evaluative judgments of the target. For example, if a cafeteria is said to offer "almost 10 dishes," the taste of the dishes will be considered as tastier compared to if it offers "only 10 dishes." Notably, such judgments are not a halo effect in which the judgment of one attribute (quantity) drives the judgment of another attribute (quality). Instead, this effect is driven by recipients drawing inferences based on the conversational logic: the fact that the communicator conveys a positive (vs. negative) judgment toward quantity without disclaiming the quality implicature suggests that the quality is also positive (vs. negative). Supporting this mechanism, the effect is eliminated when a communicator uses an QM not entirely on his/her own volition, and when the context of the exchange clearly negates an evaluative purpose. This research highlights that expressions with subtle differences can lead to opposite interpretations.

【活动二】浙大管院本科专业审核评估互查互评工作（内部）
2018/06/26-27时间：周二-周三

地点：浙大紫金港校区行政楼（管理学院）

【活动三】2018届浙江大学研究生毕业典礼
2018/06/28时间：周四下午

地点：浙大紫金港校区体育馆

【活动四】财会系博士生分享会——“优博计划”NO.6：金融环境与网络借贷行业的发展

2018/06/29时间：周五上午9：30

地点：浙大紫金港校区行政楼702会议室

主讲人：黄文礼，浙江财经大学中国金融研究院研究员、浙江大学互联网金融研究院数学与互联网金融研究中心研究员

嘉宾简介：

黄文礼，浙江财经大学中国金融研究院研究员，浙江大学互联网金融研究院数学与互联网金融研究中心研究员，研究领域：资产定价、公司金融、金融风险管理以及金融科技等。在国内权威学术杂志《系统工程理论与实践》、《应用数学学报》、《数学物理学报》、《数学学报》以及国际学术杂志Economic Modelling,Applied Mathematics and Mechanics,Applied Stochastic Models in Business & Industry,International Review of Economics and Finance等发表论文三十余篇。

【活动五】【紫金创享.创业大讲堂第8讲】 精益创业方法论：让你的创业从“九死一生”到“九生一死”
2018/06/29时间：周五晚18:30-20:30

地点：浙大紫金港校区蒙民伟楼138

主讲人：郑刚，浙大管院科技创业中心（ZTVP）主任，管理学院副教授

【活动六】2019浙大管院MBA宣讲会——宁波
2018/06/30时间：周六上午9:30

地点：宁波南苑饭店海华厅

【活动七】浙大管院MBA08秋校友入学十周年值年返校
2018/06/30时间：周六

地点：浙江大学紫金港校区

附：本周末活动

【活动一】浙大管院04级旅游管理本科班、04级电子商务本科班毕业十周年值年返校
2018/06/23时间：周六

地点：浙大紫金港校区行政楼502、302会议室

【活动二】【浙大管院MBA HR track活动】MBA的论文对策与职业管理--如何在MBA论文与职业阶段运用你的课程知识
2018/06/23时间：周六晚18:30—21:30

地点：浙大紫金港校区启真酒店阳明厅

>>>更多活动详情及报名，请复制登录以下链接：
http://mba.zju.edu.cn/cncenter/eventdetail/16/995

【活动三】2019浙大管院MBA宣讲会——上海
2018/06/24时间：周日上午9:30

地点：上海齐鲁万怡大酒店会议厅7

温馨提示上述活动信息，如有补充、更正信息会在本条微信下的留言板中和浙江大学管理学院官网上进行更新，敬请持续关注！

欢迎关注浙江大学管理学院官方微信